How to start an OFM agency: a practical operating plan
Build your OFM agency around a clear service, creator onboarding, Instagram distribution and a repeatable weekly workflow.
Build a creator operation with a clear offer, a workable process and better handovers.
7 GUIDESBuild your OFM agency around a clear service, creator onboarding, Instagram distribution and a repeatable weekly workflow.
Understand what OFM agencies do, how creator management works and where Instagram operations fit into the business.
Choose tools for creator management, Instagram scheduling, asset storage and subscriber operations without paying for overlapping features.
Build an agency pricing model from deliverables, production costs and a clear definition of the services included.
Define account management, editing, publishing and reporting responsibilities so a creator agency can hand work over reliably.
Build a weekly agency report that separates completed work, Instagram results, unresolved issues and the next actions.
Forecast creator workload, production bottlenecks and software allowances before expanding an OFM agency roster.